Wool Underwear, Redefined.
Pure ZQ-certified merino. No superwash.
Breathable. Beautiful.
Refined essentials that support your skin, your rhythm, your values.
Made in Europe.
100% natural fibers.
Ethically produced in small batches.
Worn by those who know the difference.
As seen in:
The Collection
Soft against your skin.
Sculpted to move with you.
Three timeless essentials in pure merino wool — tailored to feel like nothing, and last through everything.
Merino Wool Bra
Soft support in breathable wool.
Crafted from pure ZQ-certified merino, this bra offers gentle structure with a naturally breathable feel. The cut-out detail adds quiet refinement, while straight front wires and slightly wider shoulder straps give comfortable shaping — without stiffness.
So soft, it simply becomes part of you.
High-Waisted Merino Wool Brief
This high-waisted brief is made from moisture-wicking, odor-resistant merino wool. The wide crotch and soft mesh sides stay in place all day, offering comfort that feels secure — not bulky.
A quiet essential for every season.
Merino Wool Bodysuit
Minimal form. Maximum comfort.
This sleek bodysuit is soft, breathable, and naturally temperature-regulating — with an open back and clean lines that layer effortlessly.
Made to meet the moment, whatever the day becomes.
Merino Wool Bra & Brief Set - 10% Off
Two essentials, naturally paired.
Breathable, functional, and refined — this set includes the bra and brief, made from pure merino for everyday ease and softness.
Soft support and comfort, from morning to night.
Was NOK 1400 – now NOK 1260
Full Set – 15% Off
Three timeless pieces. One simplified wardrobe.
The bra, brief, and body — crafted in pure ZQ-certified merino wool for softness, strength, and quiet confidence.
Nothing extra. Everything you need.
Was NOK 3100 – now NOK 2635
Wool, redefined.
Merino wool isn’t just warm.
It’s breathable, naturally soft, and 100% biodegradable — a fabric that supports your skin, your rhythm, and your values.
Naturally Temperature-Regulating
Adapts to you. Keeps you warm in winter, cool in summer — comfort all year round.
Breathable & Odor-Resistant
Lets your skin breathe. Stays fresh, even after long days.
Gentle on the Planet
100% renewable and biodegradable. No plastic coatings. No harsh treatments.
Soft, Strong & Long-Lasting
Wears beautifully over time. Machine washable on wool program — no compromise on comfort or care.
Enhanced Performance
Engineered using CompACT3 for more elasticity, softness, and resilience than traditional merino.
ZQ-Certified Ethical Wool
From farms that follow strict animal welfare and land care standards. No mulesing. Ever.
Because comfort shouldn’t cost your skin — or the planet.
Wear the Change, Feel the Comfort
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